It doesn’t have to be a complicated story. It doesn’t need to be flashy. But it does need to be a compelling story. We believe that the unique culture of any business is its primary selling proposition. It’s central to any advertising and branding message because it is what sets you apart from your competition. Many businesses, particularly smaller businesses believe that strong creative brand advertising is expensive. There is no doubt it can be, but not always. And the fact remains that if your advertising & marketing is forgettable, then your ads dollars wherever they may be placed is not going to do what it should.
The message does not have to be pricey to be good, but much like golf, marketing and advertising campaigns should start with a good driver. A compelling message. That is just up our alley and as it turns out what we are best at.